How to Get More Facebook Fans
With the soaring popularity of Facebook, it’s no surprise that nearly every business has gravitated towards the trendy social media monster in hopes of fueling their growth. Unfortunately, going to where the customers are is never enough. You have to grab their attention and hold it tight. Thanks to Facebook and their fan pages, businesses now have an opportunity to put their brand in front of millions of potential customers.
One Problem: It’s Not as Easy as You Think
Building up a fan page on Facebook to expand your brand and grow your business might seem like a simple task, but it’s not as simple as it sounds. Most companies barely know how to properly set up a fan page, let alone manage it effectively. Even worse, millions of businesses out there don’t realize that their page is in crisis.
If you’re having doubts about your fan page and feel like it’s not going the way it should, here’s why: you’re doing it all wrong. You need to figure out what you’re doing now and how to change it. When you do, everything will start to fall into place.
With that said, here are 5 reasons why your Facebook fan page isn’t up to par (and how you can fix it):
Reason #1 – You Constantly Have to Bait Your Followers
Contests, giveaways and other rewards to get prospects interested in your business can be beneficial, but only when they are used correctly. How successful those efforts are is determined by the plan you have after the fact. If you’re constantly having to bait potential leads and haven’t figured out how to market to them once you’ve caught their attention, you’re swimming in a pool filled with quicksand.
How to fix it:
Determine what you’re going to do after you’ve got their information and have them engaged in your brand. Map it all out from beginning to end, and then work on developing a strategic sales funnel. That’s the secret to transforming a regular follower into a long-term customer.
Reason #2 – You’re Not Keeping Things Relevant
Getting loyal followers requires a strict combination of patience, time and effort. Sadly, it only takes one simple mistake to have all of that hard work slide directly down the drain. If you’re posting content that isn’t relevant to your business, brand or target audience, your fan page (and your image) is going to tank.
How to fix it:
You need to make sure that the content on your page is relevant to your audience. It should also be a direct reflection of your brand. The more you can relate to your target market, the easier it will be for you to interact with them and gain their trust.
Reason #3 – Your Page Says Nothing About Your Brand
When it comes to business, your image is everything. It’s what defines your brand. Without an image, your prospects will have a hard time identifying with your company. If your Facebook fan page doesn’t make a bold statement about your brand and what it stands for, getting a wealth of followers is going to be a shot in the dark.
How to fix it:
People should know exactly what your business is all about the moment they land on your page. Avoid any confusion and clutter by making all of your information easy to find. Keep your logo and branding consistent across all platforms both online and offline, too. The more precise you are, the easier it will be to gain new followers.
Reason #4 – You Don’t Actively Engage With Your Audience
It happens all of the time: A business will start a Facebook fan page and do all of the legwork of bringing in new followers. They go full speed on it for a couple weeks, only to quickly fall off the cliff and never post to their page or engage with their audience again. People start to lose faith and eventually forget about you and your business. That trust is hard to get back once it’s gone.
How to fix it:
You’ve got to constantly interact with your followers. Respond to them when they ask a question. Ask them for any feedback or suggestions. It shows that you actually value your followers, which will make them reward you with their loyalty in return.
Reason #5 – You Don’t Have Any Balance
Balance is the key to sanity in life, and the same rule applies to your business. Your fan page should have a proper blend of fun, unique and interesting content mixed with promotional adverts. If your page is leaning towards one area more than the other, you’re going to quickly lose touch with your audience.
How to fix it:
Limit the amount of advertisements you post on your page, but make sure you don’t focus all of your time posting useless fun facts or funny photos instead. While the latter might help you gain attention and more followers, it will be for all of the wrong reasons. Create a balanced promotional plan that mixes in fun and engaging content with adverts for your business. It’s the only way to guarantee a nice and steady growth for your fan page.
20 years experience in the online marketing sector, including agency, ecommerce and entrepreneurial ventures.
